Good Morning Jimmy, that was indeed a very nice project that fellow created. He's actually using a simple roller shade, just the same as you might use on a window, using a blackout decorator fabric of some kind.
It looks to me like he has recessed the roller into the wall a few inches, so that just the leading edge that rolls off the top of the roller tube is actually exposed. I think he has also installed some side guides using L channel or U channel (readily available at your local hardware store).
This isn't a difficult thing to do, if you have some general fabrication skills and a small workshop with adequate tools. I think if you got one of our basic starter kits you will see how a standard roller shade mechanism works, and you could use any kind of fabric you like (even with your own custom graphics added to the material).
There is a series of general 'how to' articles I have written that should help guide the way (see the 'How To' main menu area on our website), but we don't have anything specific to that project. Most of my time these days is tied up working on the new Raspberry Pi 3 configured as an automation controller:
http://rollertrol.com/raspberry-pi-shade-blind-motor-control-part1
Regards, Adrian
